Los Angeles Dodgers x Hollywood Reporter

Objective: Host a 1920s-themed holiday party to celebrate a Hollywood Reporter feature.

Execution:

  • Secured venue, event production, vendors, and sponsorships through personal relationships.

  • Managed all aspects of planning, including vendor selection and day-of coordination.

Results: Delivered a $75,000 event on a $50,000 budget, saving the client $25,000 while providing a luxury experience.

Poppi Soda x VIP Events

Objective: Gain exposure for Poppi Soda at exclusive VIP events.

Execution:

  • Brokered product deals for events such as Christina Aguilera’s 25th album anniversary and Hollywood parties. Leveraged relationships with Christina’s agents at UTA to secure last-minute deals.

  • Oversaw product placement and ensured maximum brand visibility during events.

Results: Established Poppi as a go-to partner for high-profile events, enhancing brand association with luxury and exclusivity.

Passes x Zenyara at Coachella 2024

Objective: Secure a last-minute sponsorship for Passes at Zenyara’s Coachella party.

Execution: Negotiated a 3-day sponsorship at $45,000 (market rate $100,000+), managed the relationship throughout, acting as an on-site liaison to ensure seamless activation.

Results: Delivered a high-impact sponsorship at less than 50% of the market rate while enhancing brand visibility at Coachella’s most exclusive VIP event.

Objective: Promote Monster Energy’s Ultra line through premium in-person activations.

Execution:

  • Identified optimal events, secured sponsorships, and ensured flawless on-the-ground execution.

  • Coordinated all aspects of the activations, from vendor selection to audience engagement.

Results: Became Monster Energy’s trusted partner for VIP event sponsorships, consistently delivering high ROI activations.

Monster Energy x VIP Activations

Buy Blvd x Meta

Objective: Assist Buy Blvd, a local search and discovery platform, in positioning its social media strategy.

Execution:

  • Connected the founder with an executive at Instagram through personal relationships.

  • The executive now advises the team and serves on the board of the startup.

Results: Strengthened Buy Blvd’s strategic direction, enhancing its positioning and access to top-tier guidance.

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